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Congratulations to the 2014 Winners – Joe Cut!

At EDENS we want to discover the best new retail ideas from the brightest students. In 2014 we sponsored our annual EDENS Retail Challenge where we invited the best young entrepreneurs to pitch us their new retail concepts. What store have you always wanted to open? We challenge students to come up with an innovative new retail concept to present to a panel of industry leaders and compete for a chance at prize money.

This year’s challenge, 2014, attracted 72 participants from 25 schools. After three rounds of competition and six months of reviews, mentoring and pitch polishing, four finalists were selected.

Other 2014 Finalists

Cote-Armour, a clothing line and artist collective inspired by the pulse and vibe of New York City’s art, music and youth scene. The company’s slogan, Gnarly Never Dies, reflects the Cote-Armour lifestyle – young and free, living for music festivals, creating art, and dreaming big.

Pragma, a fashion retailer catering to on-the-go women with practical, high-quality clothing that can be worn to the office, out to dinner and on a business trip. The line features innovative, travel-friendly (iron-free) apparel that folds into a built-in, drawstring pouch, making it easy to stow and go.

Kitschoppe helps expert do-it-yourselfers and uninitiated crafters design their projects before a communal backdrop.Kitschoppe seeks to provide the artistic and social outlet young people crave in budding urban metropolises.


Joe Cut is a mobile hair salon that brings the haircut directly to the busy college student through a mobile store and reservation App. Founded by four Babson undergraduates, Joe Cut will service primarily male customers on campuses throughout the U.S. via a mobile salon. Students and faculty will book appointments through a mobile App that will also let them know when the truck is on campus.

Joe Cut receives a total of $13,000 seed money as well as additional support from EDENS’ in-house team of financial, marketing and design professionals. Winners of last year’s Challenge (Follain and Artis) are successfully open for business—a testament to the value of the support and resources the program provides.